Milton Glaser
May 09, 2008
Milton Glaser in 2004, from Short History and the Longer View:
Being a legend is an accomplishment that is hard won and sadly ephemeral, but being part of human kind’s desire to make useful and beautiful things links us to a glorious history.
…
What the Designer Ought to Be
Let the designer be bold in all sure things, and fearful in dangerous things; let him avoid all faulty treatments and practices. He ought to be gracious to the client, considerate to his associates, cautious in his prognostications. Let him be modest, dignified, gentle, pitiful, and merciful; not covetous nor an extortionist of money; but rather let his reward be according to his work, to the means of the client, to the quality of the issue, and to his own dignity.
Adapted from a 14th century document entitled “What A Surgeon Ought to Be.”