11 November 2009

I made this poster for an event next week which brings people together to discuss transportation issues in Louisville. They don’t know it, but I was inspired by Paul Rand, putting the cruciform to use in the overarching shape of the text. In his book A Designer’s Art he discusses the power of symbolism in design, and shows examples from his own work having used the cruciform. I don’t think the poster would’ve worked well at all without this, even as subtle as it is. It was screenprinted by Monkey Drive.

UPDATE: Download PDF, distribute freely.